On our sites we use what we call a page curl, for example Click Here for a site that I completed today. In the upper right hand corner is a flash object that make the site look as if it was being folded to expose another page behind it. We use this to attract the potential client to a click on this link that will link that visitor to a contact page so they can fill out a form and send that to the owner. This is personally makes the site look bad for your normal everyday business, but with the work at home market it is great because it is new, and flashy. There are so many "start making money today" businesses out there that it is hard to be unique, thats why we give our Home based Business clients.