As a bit of a continuation on an older blog post I had on here, I did content for a couple of cash gifting sites today.

I just kept looking at what was there, and asked myself the same question that crosses my mind whenever an MLM or cash gifting client comes up:

"Do people really join these things?"

It's weird. I'm writing content for a client that wants to convince their prospects that they can "get rich quick", or promising a "home-based business opportunity" like no other.

But hey, if people believe it, then that's their thing. Whatever floats their boat.

Anyhow, what do you do when you have to write content for clients like these?

Simple. Get yourself into your client's head, and write it as if you believe in it.

Sure, maybe you don't, but feel like you do. What would you say if you wanted someone to look into what you're selling? Make them excited about it. Hook them. Tickle their fancies.

I said fancies, not...oh, never mind!

The point is, write it as if you owned the business and you wanted people to come see what you have to offer.