Upon looking at one bit of content for a client, I noticed that someone no longer with the company had "rewritten" parts of some content by just jamming actual relevant keywords into the prose willy nilly. Although it does get the keywords in there, it takes away from the actual content and detracts from the credibility of the client because who would partake of the services of a business that wouldn't write something or didn't care about the way things were presented?

While no keyword is worthless, the effect of it may just be sometimes...