One of the things I find most interesting about the manner in which we are now arranging keywords is that since they're localized, they are more challenging.

For example, one can easily put "earn cash fast online" anywhere in content, but to add a locale to that takes a lot more thought so the content flows naturally. You can't just throw cities or states in for no apparent reason. Logically, it should fit in there and appear as if it meant to be there.

It at least keeps me on my toes as a content writer!