No, it's not a new Genesis song!

Rather, it seems to be one of the better ways to approach SEO keywords. When normal keywords are not working because they tend to be too vague, I think it helps if clients narrow down their business or service to their particular locale.

For example, what would get more recognition?

"earn income at home"

or, if the client in located in Minneapolis,

"Earn income at home Minneapolis", "Earn income at home Twin Cities" or even "Earn income at home 10,000 lakes"

or even "Earn massive income at home Twin Cities"

Maybe it's just me but I know when I do a search and am unable to get something right away, I tend to narrow it down to not only the locale but more specific keywords so I can at least come closer to finding what I'm looking for!