I do so enjoy the days when the creative muse hits me because the content just flows naturally. It also helps that a client has a wealth of information on their website to act as inspiration for a stellar SEO. When there are almost a dozen pages of examples, pertinent information, testimonials and videos, it adds to the quality of the content because it helps to explain the business even more. That way, I can mix in some of their content with mine to get the proper amount of verbiage needed to satisfy their agreement. In that way, everybody wins!