Okay, yes it is the title of a (particularly good) Duran Duran song, but it also reflects the basic motif behind how I approach every client.

No matter whether I am writing for an MLM, a real estate company, an escort service or vacation packages, my goal is to take people who will be reading it out of their mundane, ordinary world and give them a visual representation of the product or service being offered. Basically, the ultimate goal is to whisk the reader away into a different place and, at the same time, instill within them a need for whatever is being offered so that they absolutely cannot do without it.

My mind rarely operates in an ordinary world so I feel that others can take a bit of a vacation in their imagination as well, even if it's only for a brief moment.