Perhaps the biggest challenge facing me when I write content is when I am assigned another MLM. Basically, these are all the same with the keywords changed to protect the innocent. However, as each client is paying for this service, I feel that they deserve some new content and not just the same old regurgitated material with new keywords inserted.

I try to at least jazz up a portion of the SEO while basing it on something I have previously written as it is nearly impossible to write all new content for each one. Sometimes, if the planets align and fate is kind, I can come up with some ALL NEW content based on specific keywords. It is rare but it does happen. It might be easier to write some new content if clients tailor their keywords to maybe their locale or something a little less general and similar to what others are using. Then again, after a while, it may not...but so far that's been the case with me.